Daniel Jarrahi on Why ZAFR Represents the Future of Functional Beverages

Tue, 07 Oct 2025 05:42:30 +0000

The beverage world is changing fast. People today want more than just something to quench their thirst. They are looking for drinks that taste good, are healthy, and have meaning behind them. Daniel Jarrahi, the founder of ZAFR, believes the future of beverages lies in blending tradition with innovation. His sparkling saffron soda brand, created in Charlotte, North Carolina, is getting noticed for doing exactly that.