Daniel Jarrahi Honors Saffron’s Royal Heritage Through ZAFR

Mon, 27 Oct 2025 06:41:54 +0000

For centuries, saffron has been celebrated as one of the world’s most precious spices, admired for its deep aroma, golden hue, and natural healing qualities. From royal kitchens in Persia to wellness traditions across Asia and Europe, saffron has carried a legacy of luxury and culture. Today, entrepreneur Daniel Jarrahi brings that heritage to the modern world through ZAFR, a sparkling saffron soda that blends ancient richness with contemporary refreshment.